New Paradigm Shifts and the World of Music Education
Solutions can be found from new perspectives
The effects of the Internet and globalization and perhaps other factors are shaking up the music industry. Mergers and Acquisitions shake company cultures and the overall result is a fearful observation of where it is all going. Many would say the industry is in serious trouble. The classical music part of the industry shares these troubles. The situation for classical music in the regional and public domain in many countries is also one of stagnation. Why? What causes especially the classical music scene not to be able to join into the euphoric boom and busts of the internet age and to take its place and receive its share in the vast increase in wealth created in recent years?
The spirit of this time is confusing since we can observe two contradictory movements. The most visible and seemingly dominant tendency is one of destruction and disintegration. In the background one can also observe the birth of a new reality, the emergence of a new time spirit, a reality with different dynamics. Technology seems to be instrumental in both movements. It is up to us as individuals and as institutions to chose with what movement we wish to connect for our future.
However to understand the emerging reality we need to put ourselves in a different position, we will need to put on different spectacles and we will need to allow ourselves to reconnect with our intuition and our higher intelligence.
In the past some individuals made this shift and became self-employed, entrepreneurial people who steered themselves to success. The groundswell is now becoming stronger and institutions will have to understand this change and transform themselves to survive. For teaching institutions, especially in the classical conservatories this often means a double shift. The first shift is that the teaching program should be changed to provide a teaching environment that prepares students to develop in preparation for such a reality. One could draw the parallel with the creation of business schools out of the old science faculties of economics, sociology and technology. The need might now be for a MMA (Master in Music Administration). This now directly points towards the second level of change and that is of the teaching institute themselves. Either they are instrumental in these changes and they can co-shape and re-invent their own situation or change will be forced upon them. The latter process is a much more damaging and painful option than the first. The first however requires courage, vision and leadership.
Technology is like the early spring sunshine it will melt the ice. So institutions can struggle to try and maintain their old structures based on ice or they engage in the transformation since for most of them it soon will become a life and death issue.
Melting ice is increasing the vibratory pattern of water. That is what is happening with the globe called earth. Its vibratory patterns are increasing quickly and dramatically. Music can be an enormous accelerator in this process and thus there is an enormous potential for the music industry and especially for the skills and talents developed in the classical music scene. It will only work however if they are combined with other more business and people oriented skills and the creative and expressional freedom found in the Pop industry. Experience in other branches of industry shows that if the traditional institutions do not pick up these opportunities then other players (often in other countries) will.
The change illustrated by the fast development of technology requires transforming and re-inventing large parts of society. Again in this there is a role for Music as a catalyst of change.
While the old economy of ice was build on fear, scarcity and control, the emerging one functions on the basis of flow of releasing locked up abundance tendencies. An important aspect of the new dominant reality is that the lead will be in the hands of individuals driven by the desire to express themselves, who are well-connected with their feelings and acting out to enjoy life to the fullest without hurting or damaging themselves or their environment that allows them to exist. Institutions that wish to succeed will have to grasp the essentials of that change.
In the new paradigm the role of the leader and chief executive is one of the super servant serving everybody in the organization. Only when the everybody is well-served will the organism function in top form. The organization becomes like the body of an athlete. Every weak spot must get the attention it needs to heal or to be strengthened. So living the paradigm and leading by example will again take centre stage.
Under this paradigm artists and artistic teams (virtual artists) will need to be in touch with the essence of their art, craft and sources of inspiration.
Pop and classical music industries are in danger of becoming caricatures of themselves, stagnant icons of a glorious past, with no connection to the demands of the future. Under the new paradigm however they can become each otherís teachers and then be the guardians of the path into the only remaining (business) reality with a fruitful and successful future.
To clarify the path one can contact the desired futures and pull their essence into the present. The MUSTT foundation has the knowledge and know-how to help you do this for your own institution as well.
The paradigm change should be understood in order to be able to set the framework and draw up the specifications of what the new teaching institutions should look like and what the teaching material should cover. The next important step then is to take all the teaching staff onto a journey to discover the new paradigm and to internalize its key qualities as a pre-requisite to re-invent themselves and with them also their institutions into new paradigm institutions bubbling with activities and ecstatic about the unbelievable abundance in chances and possibilities that are presenting themselves.
For more information about your journey into a different future of your choice please contact the MUSTT foundation.